Gaming supplier Inspired has announced the launch of the first game from its new Virtuals Live product portfolio.

Rush Football 2 Live will be unveiled this week at ICE. It is the first of Inspired’s new Virtuals Live products to be launched this year, which will include all of the supplier’s virtuals products delivered as on demand variants via the Virgo RGS platform.

In the game, players will experience a virtual football betting experience which will allow them to watch non-stop matches while making pre-match and in-play bets.

Each MatchDay will feature eight matches in the same high quality HD graphics used in the Rush Football 2 game, including a full league format along with in game commentary from Ian Darke.

Games will be available on demand through Inspired’s Virgo RGS platform as a mobile app, via mobile websites, and on desktop.

Inspired said that the broad multi-platform availability of Virtuals Live means it will appeal to sportsbook operators, who can deploy it as a complimentary product to scheduled virtuals, as well as online casino, bingo and lottery operators, content aggregators and platform providers.

Operators will also be able to customise the user interface to meet their own branding requirements.

“At Inspired we recognise the huge potential for growth and revenue generation in on-demand products,” said Steve Rogers, Inspired’s chief creative officer of Digital Games. “Rush Football 2 Live is testament to our commitment to continually pushing the boundaries in Virtual Sports.

“The availability of Rush Football as an on-demand variant offers players a whole new experience of betting in play while retaining the premier level of graphics that Inspired is renowned for.”