Online gaming operator bet365 has gone live with a selection of virtual sports games from Inspired for the Italian market.

bet365 is offering its Italian customers Inspired’s full library of eight virtual sports titles, including football, horse racing, greyhounds and motor racing.

The operator already has an existing relationship with Inspired, having offered the supplier’s virtual games for more than six years in other international markets.

“The success of Inspired’s virtual sports in Italy has been phenomenal – 25 per cent of all bets in Italy are now on our virtual sports and this is growing all the time,” said Vitaliano Casalone, president of Inspired Italia.

“We are thrilled that bet365, with whom we have an excellent partnership across many other international markets, has added our virtual sports to its product portfolio. We are confident that they will be an immediate hit and drive substantial incremental revenues for bet365.”