Maryland Live! Casino has announced the official launch of its second-generation social casino offering powered by GAN (formerly GameAccount).
The new social casino at livecasino.social offers players both free-to-play and freemium games, including slots, multi-player blackjack and poker, roulette and keno. The offering is also available as a downloadable app from the App Store and Google Play store for players aged over 21.
It features integration with Maryland Live!'s customer loyalty programme, allowing social casino patrons to receive rebates for money spent online, which can be redeemed in-venue for items such as food and beverages or free plays.
"Introducing the Live! brand into online and mobile gaming entertainment will ultimately help us grow our core business, as our customers will be connected to our gaming offerings in both real and virtual worlds," said Rob Norton, President, Maryland Live! Casino. "As the gaming industry transforms, Maryland Live! plans to keep pace to create excitement, anticipation and increased loyalty from our customers."
Maryland Live launched its first social casino in April 2012 through a partnership with GAN and Aristocrat. In March 2015 it entered into a new agreement for GAN to serve as the casino's exclusive iGaming platform provider, with the migration of players to the new platform completed in December 2015.