Swedish casino games developer NetEnt will next week launch a Jimi Hendrix-branded online slot game, the second in its rock trilogy of releases planned for this year.

The slot will be the second game in the NetEnt ROCKS: The Tour’ trilogy, which began with the launch of a Guns N’ Roses slot in January and will be completed with a Motörhead-branded game in September.

The Jimi Hendrix Online Slot will go live with operators next Thursday (April 21st), with NetEnt celebrating the upcoming release with its second game launch party in Gibraltar at nightclub bar Dusk last night. The event was attended by some of the supplier’s clients in Gibraltar, including representatives from GVC (bwin.party), William Hill, Gala Coral, Ladbrokes, Mansion, Lottoland and Rank.

NetEnt hosted a Be A Legend Competition, with guests invited to battle it out on Playstation game Rock Band to gain the highest score on Jimi Hendrix track Foxy Lady. Prizes included an “authentic Jimi" Fender Stratocaster with amp, the PS4 console with Rock Band game and a set of unique framed photo negatives from Jimi’s 1969 gigs.

"It's such a great privilege to welcome Jimi Hendrix  to the NetEnt portfolio of games,” said James Elliott, managing director and general counsel of NetEnt Gibraltar. “I have no doubt that this iconic guitarist will be an outstanding addition the NetEnt Rocks collection alongside Guns n'Roses and Motörhead.

“NetEnt really Rocked the Rock tonight! It has been a pleasure to celebrate this launch with so many of our valued customers. I didn't realise we had so many budding guitarists in our midst. The guitar solo challenge took their rock star prowess to a new level. I couldn't see All Along the Watchtower for all the Purple Haze that was created."

The game is a 5x3 video slot with 20 bet lines, and features five of his most famous songs including Foxy Lady, Purple Haze, Crosstown Traffic and Little Wing.

Hendrix’s character has been developed with ten different morph targets, creating hundreds of unique facial expressions, which have been modified by hand for added realism.

NetEnt explained that it wanted to create a unique vision to match the psychedelic rock legend, and knew that it needed to be somehow different from a typical commercial rock production

“We created a mix of old school 60’s/70’s line art and fresh “cel shaded” animation and colors, fit for a contemporary audience,” said the game’s product owner. “Jimi Hendrix was meticulously re-created in 3D from photo reference, something that has not been done before in a production like this.

“In imaginative purple haze dreamscapes, the Jimi Hendrix Online Slot offers a completely new way of experiencing the legend.”


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