Inspired is preparing to launch Rush Football Live, its new on-demand in-play virtual sports product, for Gala Coral across online and mobile channels.

Rush Football Live is to launch for the operator via an integration with Inspired’s Virgo remote gaming server (RGS), offering Gala Coral customers access to what the supplier describes its “most realistic and innovative on demand virtual sports product to date.”

The game allows players to bet on non-stop matches, with the option to place pre-match and in-play accumulator bets on up to eight matches. It comes with a full league and season format, as well as in-game commentary from football and boxing commentator Ian Darke, to deliver a "compelling mobile experience."

It is the first of Inspired’s premium virtual sports on-demand products to be released to operators, with on-demand variants of its other virtuals and numbers titles to be rolled out later this year, including Rush Horses and Rush Greyhounds.

“‘Inspired is delighted that Gala Coral is one of the first operators to supply Rush Football Live to its customers, and I am confident that players will enjoy the convenience of being able to place bets any time, anywhere,” Inspired CCO of digital games Steve Rogers said.

“At Inspired we’re committed to producing entertainment with an edge, and this premium product delivers on every level. Customers can look forward to further Virtual Sports on demand releases throughout 2016.”

“We’re pleased to continually deliver premium gaming content to our customers,” Gala Coral gaming director Mark Kemp added. “Rush Football Live will appeal to our growing mobile player base across sports and gaming players.

“The opportunity to place pre-match, in-play and accumulator bets and play virtual sports on demand makes it the perfect extension to our gaming product for mobile in time for the Euros,” he explained.