Games News

Sportsradar subsidiary Betradar has released its latest virtual sports title, with Euro Cup launching to tap into public interest in the Euro 2016 Football Championship.

The virtual football tournament game is powered by an extensive collection of data and statistics to ensure that the product offers “the most realistic reflection of real events, outcomes and probabilities.”

The Euro Cup game aims to harness the “anticipation and excitement” of an international football tournament and condense it into 70 minute cycles, enabling bettors to back their favourites and test their analytical skills.

The product is already being integrated by over 25 different operators worldwide including Russian bookmaker Liga Stavok, Nigeria's Nairabet and the GVC-owned Sportingbet among others.

The announcement follows last month’s release of a special version of Betradar’s Live Sports Centre data solution for Euro 2016 and the Copa America Centenario, two major football tournaments taking place this summer.

Speaking about the product, Maxim Afanasyev, head of trading at Russian bookmaker Liga Stavok said: “We have used Betradar’s virtual football product since 2013 and found that the combination of best in class 3D animation together with the attention to detail in terms of data, histories and markets make their product the most compelling and impactful.

“When we heard that Betradar were ploughing all that same technology and realism into a format that leverages the buzz we anticipate this summer, it really was a no-brainer for us and we cannot wait to see how our customers react to this new instalment”.

Betradar’s managing director of virtual gaming Neale Deeney added: “Our virtual products are always built for betting. We’ve been in this business long enough to know what bettors expect, want and value.

“We know they expect top notch graphics (and we deliver that), but we know they value the ability to recreate their unique betting journey: whether that is backing their favourite team, researching form or spotting patterns.

“It seemed obvious to us that a virtual format that mirrors the real tournament would get operators and bettors excited. That has proven to be the case so far and we look forward to adding more operators in the run up to and during the competition.”