International Game Technology’s (IGT) social gaming app DoubleDown Casino has launched a new slot game for desktop and mobile based on American comedian and TV host Ellen DeGeneres.
IGT claims that the release of The Ellen DeGeneres Show Have a Little Fun Today Slots on DoubleDown marks the first time a current television talk show host has extended their brand to a social casino platform.
Inspired by a land-based version of the game, he free-to-play social game aims to capture the fun, humorous spirit of the show and includes original voiceovers, clips from the TV show and Ellen-related imagery including VIP passes, boxer shorts, and the many faces of Ellen DeGeneres.
Joe Sigrist, DoubleDown Interactive’s senior vice president and general manager said: "With The Ellen DeGeneres Show Have a Little Fun Today Slots, DoubleDown Casino is giving millions of 'Ellen' fans a new way to engage with her anytime, anywhere.
“Between the funny voiceovers and original clips, the game offers the next best thing to having Ellen dancing right by your side."
With five reels and 75 paylines, the social game plays much like the land-based casino version of the game including the three Ellen-inspired bonus events: the "What's in the Box" bonus, the "Ellen's Wheel of Riches" bonus and the "Dunk Tank" bonus.
Lucky players can spontaneously trigger the "Have a Little Fun Today" bonus where entire reels can become wild and players have a chance for large virtual chip wins.
The game was developed by IGT and Ellen Digital Ventures, a business initiative created by Ellen DeGeneres and the Warner Bros. Television Group.