Gaming supplier Inspired will launch its latest virtual sports game, Rush Football 2, in Italy with the newly merged gaming and betting operator, Snai–Cogetech Group.

Rush Football 2 will be available both online and in SNAI retail venues from next week (June 6th). The game will feature HD graphics, cutting-edge motion capture animations, and updated player models.

Vitaliano Casalone, presidente of Inspired Italia, commented: “I’m delighted that Snai–Cogetech will bring Inspired’s hugely successful Rush Football 2 to Italian customers.

“Inspired is immensely proud of this premium product, which replicates the experience of real football betting more realistically than anything else on the market.”

“I’m confident that Italian players will be blown away by V-Football Evolution, and what better time to launch then as football fever grips Europe this Summer for UEFA Euro 2016,” he said.

Lorenzo Stoppini, head of online betting for Snai-Cogetech, added: "From June 6th customers will have the chance to bet on Inspired’s Rush Football 2 in all SNAI betting shops.

“We are particularly proud to launch this new product in Italy, which will allow the Snai-Cogetech Group to enhance its virtual games offering.”

Stoppini said that the new product would further strengthen its leadership position in the Italian market, where it already has three satellite virtual channels broadcasting in all of its 2,000 betting shops.

“We have an advertising campaign planned both in store and across the Italian sports media,” he continued. “In betting shops in particular, we will be broadcasting advertising spots on the virtual ‘Channel 1’ and on ‘Radio Snai’, our web-based radio.

“In Rush Football 2, Snai-Cogetech and Inspired present in Italy a realistic virtual football product which will compete with real Euro 2016 matches, both in terms of entertainment and excitement.”

The announcement follows this week’s news that SNAI will implement Betradar’s eSports Betting Service to become the first Italian bookmaker to offer betting on eSports.