Imperus Technologies has signed a major distribution deal with PokerStars, with a selection of its slot games to be launched on the operator’s social poker product Jackpot Poker.
The deal will see titles developed by Akamon Entertainment, acquired by Imperus in November last year, rolled out as side games on Jackpot Poker.
Imperus said the agreement was aligned with its distribution strategy for Akamon, which generated 27 per cent of its revenue in 2015. The company said that it pursues a strategy of complementing its destination sites and proprietary apps with offerings launched with media partners in target markets.
The initial roll-out of Akamon content for Jackpot Poker includes its Fire Wheel 7s, Monte Carlo and Salsa Nights slot games.
“The agreement not only illustrates the popularity of our slot game titles but also shows our enormous potential to the rest of the industry as a way to increase social gaming market share,” Imperus president Vicenç Marti commented.
Jackpot Poker went live for mobile devices in December last year, and has since been rolled out for Amazon Fire devices, aiming to replicate PokerStars real-money success in the free-to-play environment.
“Players have told us they want the ability to play slots while enjoying our jackpot tournaments and cash games,” PokerStars director of social Lloyd Melnick said. “The addition of Akamon's slots to Jackpot Poker by PokerStars is the next evolution of Jackpot Poker, and we will continue to add the features and capabilities our players want.”
Shares in Imperus Technologies Corp (Co.Data) (CVE:LAB) fell 5 per cent to CAD$0.10 per share in trading yesterday. The company is expected to announce a new corporate name shortly, following the completion of the integration of its Diwip and Akamon businesses.