Sports broadcaster and software supplier Satellite Information Services (SIS) has signed an agreement with UK bookmaker Ladbrokes to deliver its portfolio of virtual racing games.
SIS claimed that Ladbrokes customers will now have access to six times more betting opportunities compared to traditional scheduled virtual games, due to the SIS Infinite Games on-demand capability.
SIS Infinite Games, which launched in April, allows players to choose from three camera views including a TV broadcast angle, an overhead drone view, and a ‘ride on’ view – a first for virtuals. The supplier said that this puts customers “right at the heart of the action” with their chosen rider or driver in motorcycling and motor racing games.
“SIS Infinite Gaming is forging a new role for virtuals in the online market, providing a perfect cross-sell product between casino and sportsbook,” said Marc Thomas, head of product for SIS. “We’re excited to be working closely with Ladbrokes, delivering to their customers another reason to stay on their site throughout a busy summer of sport.
“The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with Ladbrokes.”