Gala Bingo will expand its gaming terminals estate to more than 2,000 machines across the UK under a renewed partnership with SG Gaming.
The deal with the UK-facing subsidiary of US gaming giant Scientific Games runs for an additional three years, and will see the supplier continue to provide content and terminals to Gala Bingo.
This renewed agreement also sees Gala invest in a further 750 high-definition T8 terminals, giving it more than 2,000 connected gaming machines across the UK. The machines feature a range of games from Scientific Games' content studios, including WMS, Bally Technologies and Barcrest.
"I am delighted that this extension will see the partnership continue to evolve," Horne said. “This latest agreement demonstrates SG Gaming’s strengths in delivering industry leading content as well as innovative terminal solutions for our customers.
“We look forward to continuing our work with Gala Bingo, helping drive cashbox growth, while providing an excellent experience for their customers.”
Gala Bingo, formerly a division of Gala Coral Group, was sold to Caledonia Investments last year for £241m.
Commenting on the new agreement, Gala Bingo chief executive Simon Wykes said: “SG Gaming has earned widespread recognition as a leader in category B3 and category C gaming, and we know our customers value the extensive choice their content library provides us as a business.
“We have worked together successfully for over two decades and I very much look forward to building on our relationship over the next three years to deliver the best experience for our players.”