Developers building games using the Unity game engine will be able to export their titles to Facebook following a strategic partnership between the companies.

The development platform, which allows studios to create 2D, 3D, virtual reality and augmented reality games, has signed the deal to allow its clients to reach and engage with Facebook’s gaming audience of more than 650m players.

The deal will see those using Unity 5.4 able to access Facebook platform support services, including a totally new PC gaming platform. This new functionality will streamline the process for exporting and publishing games on the social network.

Games developed using the Unity engine include Pipeworks Software’s World Series of Poker: Full House Pro and the international smash Pokemon Go.

By delivering content to Facebook’s huge audience, developers will be able to tap into a gaming ecosystem that paid out more than USD$2.5bn to web game developers in 2015 alone.

“Developers channel their talent and passion into creating amazing games, but development is only part of the challenge,” Unity Technologies’ vice president of business development Elliot Solomon explained. “Integrating tools that provide effortless access to Facebook’s network is a key part of helping developers find the success they deserve.”

The partnership will be kicked off with a limited group of developers given immediate access to the closed-alpha build of the new exporting functionality, with applications accepted until August 31st.

“Our mission is to give people the power to discover, play and share the games they love with the people they care about,” said Facebook director of global games partnerships Leo Olebe,  said.

“Unity is the world's leading game development platform. It's great to be working with them to help developers find new audiences for the games they pour their hearts into.”

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