Gaming operator GVC Holdings has signed a multi-year content distribution deal with Alderney-licensed casino games provider iSoftBet to further strengthen its online casino offering.

iSoftBet will supply more than forty HTML5 and Flash slot games for GVC's online and mobile casino brands including bwin, Sportingbet, CasinoClub and partycasino, in and a number of regulated markets including Spain and Italy.

GVC customers will have access to branded content from popular TV shows and films such as Platoon, Rambo and 24, as well as games such as Skulls of Legend, Mega Boy and Neon Reels.

The deal follows the operator's partnership with Microgaming, announced yesterday. This sees GVC integrate Microgaming's Quickfire open platform onto its proprietary gaming platform via Prima Networks for regulated markets such as Spain, Bulgaria and Belgium.

"This is an important step in fulfilling our vision to transform our casino offer to one that is best-in-class," GVC chief product officer Liron Snir said.

"It is particularly pleasing that players in growing regulated markets such as Spain and Italy will now have access through our sites to the fantastic content iSoftBet has developed."

"We are delighted that GVC has selected us as a partner and we look forward to integrating our unique content into their platform," iSoftBet head of business development Michael Probert added.

"Our partnership with GVC will definitely help us grow even further in regulated markets," he explained. "We are already approved and certified in the UK, Belgium, Portugal and Romania amongst others, and knowing the fact that both organisations share the same vision of delivering world-class content, we're very excited to get started."