Swedish gaming operator Mr Green has launched a new live dealer casino product powered by Evolution Gaming.

Evolution is providing Mr Green with an exclusive custom environment, designed to look like land-based casinos and featuring dedicated croupiers.

The operator describes the launch as an important part of its strategy to offer “a unique personalised gaming experience” for its players.

This has seen the operator launch a new business strategy in 2016, which includes the launch of a broader range of products.

In June this year Mr Green expanded beyond its core online casino business for the first time, launching a new Kambi-powered sportsbook.

The company notes that live casino is one of the fastest-growing iGaming verticals, citing research from H2 Gambling Capital which estimates that the European live dealer market will grow by around 30 per cent this year.