London-listed betting and gaming operator Ladbrokes has signed a new agreement with Inspired to expand its product portfolio with new mobile content.
Inspired already provides Ladbrokes with its virtual sports games, with the new agreement taking in mobile slot games such as Rise of Anubis, The Guardians, and Centurion. The HTML5 games will be made available via Inspired’s Virgo RGS platform.
“Inspired is excited to announce that Ladbrokes will be expanding its product offering to include premium interactive content from Inspired,” said Lucy Buckley, managing director of mobile at Inspired. “Games from our BAFTA award winning studios are created with Inspired’s Entertainment with an Edge mantra in mind, and we’re confident that there will be content to suit every Ladbrokes customer.”
Under the new agreement, Ladbrokes will also deploy Inspired’s Virtuals on Demand products, which feature in-play bets to enable gamers to enjoy virtual sports at anytime, anywhere. Rush Football Live is the first in a series of products to be released to operators.
“Ladbrokes has a longstanding relationship with Inspired in the virtual sports market and we're delighted to be expanding this further by adding Inspired’s innovative HTLM5 games to our product portfolio,” said Richard Poole, head of product and commercial at Ladbrokes. “Inspired’s RGS offers an efficient deployment solution, so this fits with our strategy to offer customers a wide variety of best in class games on a regular basis.”