Sydney-based slot game supplier Lightning Box Games has signed a deal to roll out its content across William Hill’s UK retail estate.
The launch is scheduled to begin in the second quarter of 2016, with games to be supplied across the operator’s 2,300 licensed betting offices (LBOs) in the UK, including over 9,000 gaming machines.
“I’m delighted to sign the agreement with William Hill which gives us an important breakthrough in the UK market, as well as the chance to do true omni-channel releases to William Hill’s online, mobile, and retail players,” said Peter Causley, managing director and co-founder of Lightning Box Games.
“Our games have been very popular with players and casino owners across multiple channels in Europe and North America, and I’m confident they will be well-received by British audiences too.”
Andrew Sackey, head of product and content for William Hill, said: “Lightning Box Games’ portfolio comes with a great pedigree and reputation, and I’m very pleased to be able to offer it to our customers as part of our great slots range.”
“We’re eager to see how the first two games perform as omni-channel content for our online and land-based customers, and are looking forward to working with Peter and his team.”