Pala Interactive, the iGaming arm of the Pala Band of Mission Indians, has launched a new social casino product for the tribe's land-based venue in California.

The Pala Casino Spa & Resort's new free-to-play offering is now live at MyPalaCasino.com, as well as on Facebook and dedicated iOS and Android apps.

It features a range of slots alongside table games such as blackjack, craps, roulette and poker, as well as a tournament feature and collectable puzzle games. Virtual sports games are also slated to go live in the near future.

The free-play site has been developed using Pala Interactive's proprietary social gaming software and systems, and is integrated with the casino's Pala Privileges rewards programme.

This allows Pala Privileges reward card holders to win real-world prizes such as free casino play, spa services, food and drink, and accommodation.

"We are really excited about the launch of this new gaming product," Pala chief executive Bill Bembenek commented. “We believe the games will provide another high-quality gaming experience for our guests especially those who are not able to visit our resort.

"The social casino also will reach Southern Californians, who may not have experienced everything that our resort has to offer."

Pala Interactive chief executive Jim Ryan added: "We are pleased to have the opportunity to deliver our social platform to Pala. The resort is our first B2B customer to launch our next generation of online social casino solutions that will allow its guests to enjoy exciting slot games, familiar table games Texas Hold'em poker and collectable puzzle games.  We intend to be the first social gaming B2B provider to launch virtual sports.

"Our platform allows Pala to integrate the social game experience into its land-based loyalty system thereby extending its brand beyond the physical casino and providing guests the opportunity to earn rewards towards their next visit."

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