London-listed gaming technology provider GAN has launched its Simulated Gaming product for three properties owned by casino operator Jack Entertainment in Ohio.

The partnership, which was originally agreed in February this year, sees GAN roll out its social gaming solution for Jack Entertainment's casinos in Cleveland and Cincinnati, and its Jack Thistledown Racino near Cleveland.

This allows the venues to offer customers free-to-play online and mobile products, allowing users to play over 200 slot and table games, as well as head-to-head blackjack, roulette, backgammon and poker tournaments. Games currently live include China Shores, Jack and the Beanstalk, Crazy Money and Neon City Casino among others.

The social offering is designed to create a new revenue channel for the operator, as well as ramping up customer engagement. It is also integrated with Jack's loyalty programme, ClubJACK, in Ohio.

"Casino patrons are increasingly engaged in playing social casinos online. The highest-spending social casino players are patrons of land-based casinos," GAN chief executive Dermot Smurfit explained. "Casino operators can offer more value to their patrons than a typical social casino.

"Jack Entertainment is now offering a highly competitive online experience to their casino patrons resident in Ohio's regional gaming market," he said.

"GAN has proved to be a great partner, offering our guests a fun and interactive way to engage with our Ohio properties, and meeting important regulatory compliance needs," Jack Entertainment CEO Matthew Cullen added.

"We also are pleased with the platform's early success in demonstrating higher monetization rates than those generally reported by social casinos."

Jack Entertainment was previously known as Rock Gaming, with the company undergoing a rebrand in February this year after taking over the full operational management of the venues which were then known as Horseshoe Cleveland, Horseshoe Cincinnati and ThistleDown Racino.

Shares in GAN plc (Co. Data) (AIM:GAN) were trading at 35.50 pence per share in London earlier Monday.


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