Publisher Racing Post has teamed up with Playtech-owned Best Gaming Technology (BGT) to roll out a new horseracing and greyhound product across more than 12,000 UK self-service betting terminals (SSBTs).
The exclusive BGT terminal product offers a full range of odds and enables customers to make better informed decisions by utilising Racing Post’s digital content. This includes detailed racecards, the latest form, results, race predictor, Spotlight tips, key stats and trainer/jockey information.
“This product is another example of how we are helping to modernise retail betting, allowing punters to access a host of digital benefits,” said Mark Renshaw, Racing Post’s managing director for digital. “Here, they can access our expert content and place a bet all in one place with a simple, yet sophisticated experience.”
A new Bet Filter tool enables customers to shortlist the day’s runners, based on their own preferred criteria, and find the best betting opportunities. This has already proved to be one of the most popular features on the terminals, with a third of customers who use the tool going on to place a bet.
“Partnering with Racing Post has given us access to an unrivalled set of proprietary data and content,” said John Pettit, BGT’s managing director for UK & Ireland. “We have been able to create and bring to market a unique offering and bet prompts that add value to customers and generates incremental revenues for bookmakers.”
Other features include the new Signposts stats and tips – Hot Jockeys, Trainers In Form and Racing Post Ratings – with over 20 per cent of bets to date placed from the bet prompt tools rather than directly from the racecards.
“The feedback has been positive across the estate from both shop staff and customers,” added Dan Taylor, managing director of retail at Paddy Power. “Our customers enjoy using the product and we see a continuous uptake month on month. We are excited about new developments and differentiating the product further for our punters.”