Daily fantasy sports (DFS) giant FanDuel is preparing to launch a new golf product in the coming months, ahead of the 2017 Masters Tournament which takes place in April and the first of golf's four major championships this year.
The new product will launch in time for the start of the tournament, which tees off on April 6th at the Augusta National Golf Course in the US state of Georgia.
FanDuel describes the fantasy golf game as "a fresh take" on the game, offering players a unique scoring system based on a range of individual scoring categories and bonuses for specific achievements.
Rather than picking a single golfer to through which they earn points over the entire tournament, users pre-select players for rounds one and two, then different golfers for three and four. This, the operator says, offers users a greater variety and more strategic options in building up a roster of golfers.
The product is the latest to be released by FanDuel following the roll-out of its NBA InPlay product, which it launched in partnership with the National Basketball Association in December last year, and its US-focused fantasy soccer product last October.
"Over the past several months, we have been laser-focused on building a variety of new products such as NBA InPlay (a real-time fantasy basketball app) and our first fantasy soccer product in the United States," FanDuel chief executive Nigel Eccles said. "As we continue to expand our offerings, and with golf growing in popularity over the past few years, adding a fantasy golf product to our platform is an optimal way to keep sports fans engaged and get them excited for the golf tournaments coming up in 2017."
In the run-up to the launch of the golf product, FanDuel is promoting the offering with the FanDuel Golf Tee-Off Classic. This promotion sees players compete for a chance to win a game of golf with former Pittsburgh Steelers and St Louis Rams running back Jerome Bettis.
Users can enter by playing in a series of nine qualifying contests that will run between January and March, with the top 100 players in each qualifier then awarded entry to the Tee-Off Classic Finals for a chance to win the grand prize.