Cherry’s game development studio Yggdrasil Gaming has agreed a deal to integrate its slots portfolio with London-listed operator William Hill.
The direct integration gives William Hill access to Yggdrasil’s suite of games including Joker Millions, Vikings Go Berzerk and Big Blox, as well as its Boost in-game promotional tools and social sharing tool Brag.
“We have been hugely impressed by Yggdrasil’s commitment to innovation, and their collection of games is amongst the strongest in the casino sector,” said Graeme Powrie, gaming commercial director at William Hill.
“We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.”
The William Hill integration is the fourth deal for Yggdrasil Gibraltar, which secured a Gibraltar licence in June 2016.
Yggdrasil Gaming CEO Fredrik Elmqvist commented: “William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier one operator to our ranks.
“Since gaining our Gibraltar licence six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”