Leading online casino games developer NetEnt is bringing emojis to the real-money online casino market through the company’s latest branded slot Emojiplanet.

The supplier has teamed up with Global Merchandising Services & The emoji Company to bring to life the universally popular icons in its latest game, which has been developed and designed with a mobile-first approach.

“As a leader in both mobile online gaming and innovation, Emojis is a perfect fit with NetEnt,” said chief product officer Simon Hammon. “Every day, millions – if not billions – of people around the world enjoy using emojis. They have become a language in their own right; it is hard to think of a more collectively familiar and loved brand to partner up with.”

The game is due for release in the third quarter of this year, following the summer launch of the animated feature film The Emoji Movie.

“We are tremendously excited to bring the colorful and exciting world from the emoji company to the gaming community,” said Jens Drinkwater, licensing manager at Global Merchandising Services. “We are sure that the Emojiplanet game will be a fantastic success for players of all ages.”

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