Online instant win games supplier is continuing to shift its focus away from the lottery sector and towards commercial operators with a deal to provide GVC Holdings with its full suite products.
Having traditionally focused on working with lottery companies in its first 15 years in business, IWG has begun branching out to work with iGaming operators, making its 250 games available to these customers.
The supplier's chief executive Rhydian Fisher said he was happy to be rolling out content for "one of the industry's biggest success stories,” adding that he believed GVC had “both the knowhow and resources to unlock the full potential of instant win games."
"This is an exciting time for IWG. Instant win games have been hugely successful in the lottery space for years and there is massive potential for commercial brands to capitalise on this fast-growing product vertical," Fisher added.
GVC chief product officer Liron Snir praised GVC for its "unique range of immersive and engaging instant win games, as well as a fresh approach to creating captivating online scratch cards."
"Taken together we believe this new games line will have real appeal to our customers," he added.