NYX Gaming Group has rolled out content for Rush Street Interactive's New Jersey-licensed SugarHouse Casino, marking the first time it has launched real-money and free-to-play games simultaneously for a client.

The launch has been completed via a single integration with the supplier's Open Gaming System (OGS), and sees cash games go live on SugarHouseCasino.com, as well as social titles added to the PlaySugarHouse.com and SugarHouseCasino4Fun.com sites.

Rush Street is the first US operator to complete this simultaneous launch, which marks the launch of the NYX Social OGS service. This allows social casino operators to integrate games from NYX into their offerings.

Titles including proprietary content from NYX's NextGen Gaming subsidiary such as Merlin's Millions, Gorilla Go Wild and an increased selection of mobile games are now available via Rush Street.

"We have been impressed by NYX's strategic foresight to build a large library of quality mobile casino games and enable operators such as RSI to deploy these games easily on both online gambling and social gaming sites via a single integration between our proprietary igaming platform and NYX's OGS," Rush Street Interactive president Richard Schwartz said of the service.

NYX chief product officer for the Americas Kevin Vonasek said that having launched the service with Rush Street initially, the Chicago-based operator would serve as a key strategic partner in the US market.

"NYX is both excited and fortunate to be working with Rush Street Interactive," Vonasek explained. "Richard Schwartz and his team are thought leaders in the interactive gaming space.

"We're very happy to add PlaySugarHouse.com to a list of over 200 international and US casinos who currently offer NYX games to their players."

Shares in NYX Gaming Group Ltd (Co. Data) (CVE:NYX) closed at CAD$1.06 per share in Toronto Thursday.