Games News

Scientific Games has signed a new licensing agreement to develop a range of omni-channel games based on fictional British Secret Service agent James Bond.

The exclusive deal grants Scientific Games the right to leverage all past and future James Bond films, as well as the actors portraying Bond, which include the likes of Roger Moore, Sean Connery, and most recently Daniel Craig.

The casino supplier will develop a range of omni-channel games based on the brand for its land-based, lottery and social casino businesses.

The company expects to showcase its first James Bond-themed slot game in October at the G2E Las Vegas event.

“The Bond franchise is clearly a long sought-after and incredibly exciting brand for our industry,” said Scientific Games CEO Kevin Sheehan. “James Bond is synonymous with action, excitement, and next-generation technology.

“We look forward to harnessing the power of the Bond brand to drive innovation across the company in the years ahead.”

The licensing deal was stuck with Eon Productions, the British film production company which makes the James Bond film; Danjaq, the US-based company which co-owns the copyright and worldwide merchandising rights related to James Bond with Metro-Goldwyn-Mayer; and Metro-Goldwyn-Mayer subsidiary MGM Interactive.

“We have been excited about this license opportunity for a very long time and are thrilled that Kevin Sheehan and his team at Scientific Games were able to secure the exclusive licensing rights,” added Scientific Games chairman Ronald Perelman.

Shares in Scientific Games Corporation (Co. Data) (NSQ:SGMS) closed down 1.62 per cent at US$21.25 per share in New York Wednesday.