Playtech's live casino division Playtech Live has launched Grand Royale, a new concept for the vertical looking to offer high-value players what it describes as a VIP experience.

The concept is the first in a range of new live dealer concepts to be rolled out by the supplier, providing high roller customers with the online equivalent of a private booth in a land-based casino.

It features a range of new studio design elements, including the supplier's Grand Blackjack, among other new tables such as the Mini Prestige Roulette game, which offers "a more engaging and richer player experience."

There are seven tables in total, including five blackjack tables and one Baccarat alongside the roulette game.

Following the product's initial roll-out in late February, Playtech says that it saw an uplift of more than 30 per cent across the new tables.

"This first deployment represents the beginning of Playtech's new, next generation studio proposition, and complements our new, market-leading UI, that began rolling out during the fourth quarter of last year with HTML5 Roulette and other games," Playtech chief operating officer Shimon Akad said.

"Each of the upcoming experiences, including Grand Royale, has been hand engineered to fit the needs of the customers using it, and contain unique elements that are specially designed to maximise the impact value we get from the customer and diversify the existing network," Akad explained.

"The Live team has worked tremendously hard on the new studio and the many new environments, rooms and experiences that will soon be launched," he added. "Grand Royale is the first of many and truly stands out as a best-in-class live casino product that I'm confident operators will significantly benefit from and players will love to play."

Shares in Playtech plc (Co. Data) (LSE:PTEC) were trading down 1.16 per cent at 897.50 pence per share in London Wednesday.