New York-listed gaming supplier Inspired Entertainment is set to broadcast its new virtual sports game for the first time on national television, ahead of the Grand National racing event at Aintree this weekend.

Inspired’s Virtual Grand National 2017 has been developed under an exclusive long-term partnership with broadcasting executive Rob McLoughlin of Carm Productions and The Jockey Club.

The virtual sports game features the 40 declared runners and riders from the actual Grand National field and uses complex data algorithms to deliver what the supplier believes to be the “most realistic and sophisticated predictor race to date”.

“This project has been both a challenging and hugely rewarding one to work on with our partners,” said Inspired’s chief commercial officer Steve Rogers. “The end result is one of our most realistic and sophisticated Virtual Sports products to date, and I have no doubt that punters and viewers will be impressed by the quality and realism of the animation of the race."

The Virtual Grand National TV show will be broadcast in the UK on ITV 4 at 8pm on Friday April 7th, ahead of the live event at Aintree the following day, with experts attempting to outwit technology on Inspired’s game.

The show will also be repeated after ‘The Opening Show’ on ITV4 on Saturday morning, with highlights featured in ITV’s coverage of the Grand National later in the day.

Following the launch of the game, Aintree will become the first UK racecourse to be featured daily in Inspired’s Virtual Horse Races. Events will be streamed to online and mobile players, and broadcast into retail betting and gaming locations worldwide through Inspired’s network of digital and land-based platforms.

A Grand National Race of Champions mobile slot game has also been exclusively developed and launched to coincide with the event.

Shares in Inspired Entertainment Inc (NAQ:INSE) closed in New York Tuesday down 3.79 per cent at $10.15 per share.

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