Games News

Casino games developer Yggdrasil Gaming has signed its latest supply deal with UK operator Betfred.

The direct integration will see Betfred launch Yggdrasil's full portfolio of slots on its and sites.

Betfred will also utilise Yggdrasil's suite of in-game promotional tools - Boost and social sharing feature Brag.

"It is our number one priority at Betfred to give our customers a world-class playing experience, and that means offering them the most popular games," commercial director Russell Young explained.

"Yggdrasil is one of the industry's most talked about games suppliers, and for good reason, so we are thrilled to add these fantastic titles for our players to enjoy. We are particularly excited to utilise Yggdrasil's innovative in-game promotional tools, which allow us to better engage our customers and ensure these great slots enjoy the audience they deserve."

Yggdrasil chief executive Fredrik Elmqvist described Betfred as "a natural home" for his company's slot games.

"Since securing our UK licence, it has been a key strategic aim to place our slots with the market's most important operators, and this is another important step towards that goal," Elmqvist said. "We look forward to a long and fruitful relationship with Betfred both in the UK and beyond."