UK bookmaker Ladbrokes has launched an improved live casino offering through its partnership with gaming technology and services supplier Playtech.
The two companies have worked together to deliver a new studio design and improved app functionality, including a new video system that allows for customised messaging with players direct from the casino table.
“Our gaming customers want an authentic casino experience and that is why we’ve updated our live casino offer and increased player interaction to create the ultimate live gaming experience,” said Antonio Ruggeri, Ladbrokes Coral live casino product manager.
Playtech’s head of live casino innovation Kevin Kilminster added: “Ladbrokes and Playtech worked closely to re-engineer and significantly enhance the new dedicated environment.
“The new area takes advantage of Playtech’s latest next-generation studio capabilities moving the design and gaming experience to the next level alongside Ladbrokes’ long-term sports oriented focus.”