London-listed gaming technology and services supplier Playtech has launched Age of the Gods Live Roulette, which combines a live dealer roulette game with Playtech's Age of the Gods online slot and progressive jackpot.

Described as the ultimate cross-sell gaming experience, Age of the Gods Live Roulette offers players the chance to play a live game of roulette with a small percentage of their stake going towards the four-tier progressive Age of the Gods Mystery Jackpot.

This allows players the chance to win on the roulette table and receive potentially huge sums by unlocking the multiple jackpots on offer, with the Live and casino games sharing liquidity.

"Aligning with Playtech’s market-leading progressive jackpot network, the Live product shares casino liquidity for the first time while also offering players the ultimate desktop and mobile gaming experience," the company said.

"The ability to share casino liquidity via a Live Casino product gives operators innovative ways to market the Age of Gods brand including driving traffic into the Age of Gods games and rewarding players in real-time using both Free Spins in casino and the Live Casino free spins equivalent of Golden Coins."

The new game is one of a host of new experiences, dedicated environments and products to be launched within Playtech’s new studio in Riga, Latvia, which opened at the beginning of 2017.

"Age of the Gods has been a phenomenal success in casinos across the industry and continues to drive incredible growth for Playtech and our valued partners," said Shimon Akad, chief operating officer at Playtech.

"The innovative and market-first launch of our new Age of the Gods Live Roulette linked to a four-tier progressive jackpot that offers massive cash prizes, will significantly increase the cross-sell of the product for our licensees across both channels and enhance the gaming experience for players. Playtech has again demonstrated its determination to lead the Live Casino market through innovation and by working side-by-side with our leading licensees. And yes, there is much more to come!"

Shares in Playtech plc. (Co. Data) (LSE:PTEC) were trading up 0.45 per cent at 893.50 pence per share in London early Wednesday.