Ladbrokes Coral's Eurobet has rolled out Betradar's Virtual Football League and Virtual Football Nations Cup products across its retail, online and mobile platforms.
It becomes the first Italian operator to launch the Sportradar subsidiary's games for land-based customers, going live across its network of more than 850 licensed betting offices.
Virtual Football League sees 16 teams playing 240 fixtures per season across 30 matchdays, with each playing eight games in parallel. Virtual Football Nations Cup, meanwhile, is contested by 24 international sides, which play 51 matches in total.
"At Eurobet, we pride ourselves on being at the forefront of sports betting innovations and offerings," Eurobet managing director Andrea Faelli said. "Naturally, we want to adopt that same commitment across our virtual betting offering, and this partnership with Sportradar is integral to that approach.
"These new modes will provide fresh formats for Italian punters to enjoy, whether in shop, on line or on their mobiles".
Betradar managing director of gaming Heinz Kierchhoff added: "10,000 shops worldwide offer our Virtual Football product and we are delighted that Eurobet's outlets have decided to not only stay with us, but also embrace these new iterations of our award-winning offering.
"Since 1995, they remain the go-to operators across Italy and their faith in what we are doing is a powerful indicator that we remain on the right track," he said. "And with ICE not too far away now, it gives us great confidence as we get ready to launch even more Virtual products in London for 2018."