Cherry’s game development studio Yggdrasil Gaming has agreed a deal with Tabcorp to provide its games to Sun Vegas, the online casino brand of UK tabloid newspaper The Sun.
Sun Vegas players will have access to Yggdrasil’s full portfolio of slots, including recent releases Jungle Books and Valley of the Gods.
“It has been almost two years since we made the strategic decision to enter the UK, and our growth in the jurisdiction has been very encouraging,” said Fredrik Elmqvist, chief executive of Yggdrasil Gaming. “Adding a brand as recognisable in the UK as The Sun is yet another major coup for us, and perfectly displays the growing demand for Yggdrasil content in this exciting market.”
Adam Ruffett, director of casino at Tabcorp UK, added: “Yggdrasil provides the type of high-quality games our customers demand, so we are delighted to add them to our growing library of titles.
“We’ve been particularly impressed by the powerful and versatile in-game promotional tools which back up these games, and are confident they will prove popular on Sun Vegas.”