Virtual sports specialist Kiron Interactive has agreed a multi-year distribution deal with British racing broadcaster At The Races.

At The Races will be able to offer Kiron’s virtual horse racing and greyhound racing games, as well as virtual football games developed in partnership with VSoftCo, to its online bookmaker customers in the UK.

Kiron’s portfolio of virtual games will go live via At The Races’ Sport Mediastream platform, with data being distributed through the Press Association’s feed.

“This is a significant deal for us in expanding our presence in the UK market, as well as providing us with an opportunity to showcase the quality of our offering to UK facing online operators,” said Kiron Interactive chief executive Steven Spartinos.

At The Races CEO Matthew Imi added: “Kiron Interactive has a proven track record of providing quality content with stunning graphics and their product offering will complement well our existing offering to UK customers.”




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