Stockholm-listed casino specialist NetEnt's latest deal in New Jersey's regulated iGaming market will see its games launched for the Hard Rock Hotel & Casino Atlantic City.

NetEnt will roll out its content to Hard Rock's new real-money online casino, which will be powered by Gaming Innovation Group and is expected to launch before the end of the year.

"I am thrilled about the prospects of working together with Hard Rock to offer our award-winning games to their online casino players in New Jersey," NetEnt chief commercial officer Björn Krantz said.

"Hard Rock has a strong global brand and I look forward to supporting them to grow their new online casino business."

Hard Rock International recently invested $500m in Hard Rock Hotel & Casino Atlantic City, formerly the Trump Taj Mahal, which is one of two new properties to open in Atlantic City this summer along with the Ocean Resort Casino (previously Revel).

"We are delighted to partner with NetEnt, known for its innovative and forward-thinking gaming solutions," said Kresimir Spajic, Hard Rock International senior vice president of online gaming.

"NetEnt's market-leading game titles and digital casino expertise will help us drive online casino growth with our own iconic Hard Rock brand."

Shares in NetEnt AB (STO:NET_B) were trading up 0.93 per cent at SEK41.24 per share in Stockholm Thursday morning.

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