New York-listed Inspired Entertainment has launched its interactive content in the Italian market for the first time, with Snaitech the first to roll out its games.

While the supplier has an established presence in Italy through its video lottery terminals (VLTs) and virtual sports, the roll-out with Snaitech's Snai brand marks the first time its omni-channel casino content and Virgo Remote Gaming Server have gone live in the country.

As part of the launch, it will release three Mike Tyson games exclusively for the operator, which will run a series of casino and sports promotions to attract new customers.

The online casino content, including titles already live on VLTs including includes Centurion Free Spins, Super Hot Fruits, Rise of Anubis and Atlantis, will soon be rolled out with other existing partners such as Sisal, Eurobet and Betsson's StarCasino.

"I'm delighted to announce this important milestone for Inspired's interactive business," Inspired vice president of interactive Lucy Buckley commented. "We are leading the UK and .com interactive markets with operators such as William Hill, GVC, Ladbrokes Coral and Sky, and we look forward to replicating this success in Italy.

"New markets are key to our growth and we plan to expand our reach to other key European and North American markets during 2018."

The supplier's general manager for Italy Paolo Scipioni added: "Inspired is proud to be one of the largest suppliers of omni-channel content in Italy, and the addition of mobile and online players to our customer base is an exciting development.

"Inspired's broad portfolio of retail VLT games and virtual sports has already proven popular with retail customers in Italy, and I'm confident that the availability of these new games online will be welcomed by customers and players alike," he added.

Shares in Inspired Entertainment Inc (NSQ:INSE) closed at US$5.40 per share in New York Wednesday.