Online gaming operator and supplier Gamesys has signed up Jackpotjoy as its first B2B content partner.
Gamesys' technology already powers a number of Jackpotjoy brands and the B2B agreement will see titles developed by in-house studio Gamesys Games launched in select markets outside the UK via Vera&John.
Vera&John operates on Jackpotjoy's in-house proprietary platform and the launch of games from Gamesys marks the first time that its titles have been made available to an operator not hosted on the Gamesys platform.
The deal further enhances the relationship between Jackpotjoy and Gamesys. This dates back to February 2015, when the operator (then Intertain Group) acquired the Jackpotjoy, Starspins and Botemania brands from Gamesys.
As part of the £425.8m acquisition, Gamesys agreed a ten-year deal platform and services deal to supply Jackpotjoy with platform services and gaming content for the three brands. This deal was then extended to 2030 in September 2016.
"We have a great relationship with Gamesys, following the acquisition of the Jackpotjoy, Starspins and Botemania brands in 2015, and there is a strong cultural alignment between the two businesses," Jackpotjoy Operations chief executive Simon Wykes said.
"This latest development further strengthens our relationship and I have no doubt that we will continue to build on mutually beneficial initiatives in the future."
Shares in Jackpotjoy plc (LSE:JPJ) were trading down 0.61 per cent at 818.00 pence per share in London Wednesday morning.