London-listed betting and gaming operator GVC has launched a comprehensive suite of online casino content on its majority-owned Georgian business Crystalbet.

The move marks the first milestone in integrating GVC’s proprietary and licensed content into Crystalbet’s product line-up, following the acquisition of a 51 per cent stake in the operator in April.

Crystalbet customers will now have access to over 150 games from suppliers such as NetEnt and Yggdrasil, as well as around 15 titles developed by GVC’s in-house studio and available exclusively through the group’s proprietary platform.

This includes a range of slots and table games, including progressive jackpot slots which will be offered across multiple channels, including desktop, web and mobile.

“We are delighted to have integrated GVC’s gaming content with Crystalbet in such a short space of time since the acquisition,” said GVC co-chief operating officer Shay Segev. “Georgian customers will now have access to a hugely expanded range of games which we believe is by far the broadest and best in the market.”

GVC is also working with the Crystalbet management team to integrate its CRM tools and knowhow, helping the brand to further improve customer acquisition and retention.

Additional products from GVC’s portfolio will be introduced throughout the year including live dealer games and further content that GVC licences from other third-party suppliers.

"The support that GVC have provided Crystalbet since we began working together has already had a hugely positive impact on our business,” said Koba Giglemiani, CEO of Crystalbet. “The benefits we are seeing, even at the earliest stages of our integration, makes us extremely excited about the future. We are looking forward to progressing the integration and offering our customers the very best online gaming experience."

Shares in GVC Holdings plc (LSE:GVC) were trading up 1.58 per cent at 1,028.00 pence per share in London Monday morning, having hit a new 52-week high of 1,036.00p in trading.