Asian content aggregation platform provider QTech Games has agreed a deal to make Betradar's full product portfolio available to its customers.
This will see QTech initially deploy Betradar's virtual sports products for operator partners, to be followed by the roll-out of Betradar's esports betting products.
QTech offers its clients games from a range of providers including SG Digital's NextGen Gaming, Habanero, Lighting Box, Elk Studios and Playtech-owned Quickspin, alongside its own games.
"It's rewarding to team up with Betradar, whose brand shares our own values around innovation and integrity," Alm commented. "Virtual gaming, eSports and augmented reality represent the next frontier for iGaming - and QTech are again leading the way forward in Asia with this breakthrough deal."
The agreement will also see Betradar integrate QTech's proprietary content onto its own platform.
"Betradar is thrilled to be bringing both our virtual and eSports credentials to the Asian region," Betradar managing director for Asia Michael Maerz said. "The rise of these products is striking. The appetite for eSports, in particular, shows no sign of abating, as a broad range of digital media companies look to secure fast, accurate data that will allow them to offer in-depth coverage on a daily basis.
"QTech Games' extensive platform was naturally the perfect vehicle with which to capitalise on this trend across the continent, above all on mobile."