Stockholm-listed casino developer NetEnt is expanding its slot offering with the launch of the MAX product line, which allows operators to cater to different player groups and needs with one game launch and marketing push.
The MAX titles will be released in a double-game release, catering to both casual players and those in search of high potential wins, with the games sharing similar return-to-player percentages and proprietary NetEnt game mechanics as their regular version counterparts.
The first MAX double release will be BerryBurst and BerryBurst MAX on August 23rd.
NetEnt said that the dual game format provides operators the reassurance to place games with proven game mechanics into multiple areas and verticals of their portfolio with a single, cost effective, multi-targeted marketing promotion.
"It is important for us to diversify the volatility in our games as we know that our partners are demanding more flexible games catering to different player needs, and we are a supplier that listens to our customers and deliver quality," said NetEnt chief product officer Henrik Fagerlund.
"We are certain that the MAX releases will add another dimension to our already hugely popular portfolio, and we are pleased to increase the standard of the gameplay experience for players."
Shares in NetEnt AB (STO:NET-B) were trading marginally lower in Stockholm Thursday morning, down 0.17 per cent at SEK37.82 per share.