LeoVegas Group subsidiary Authentic Gaming has followed its UK license approval with an agreement to live-stream roulette games from London's Aspers Casino.
Aspers Casino Westfield Stratford City is the largest casino in the UK and the agreement with Authentic Gaming marks the first time that online players will be able to access games live from the casino floor.
Authentic Gaming will live-stream roulette games from Aspers to its network of B2B partners, which include the likes of Mr Green, Unibet and LeoVegas, as well as to online players of aspers.com.
"We are thrilled to have partnered with the Aspers Group, and to make their roulette tables available to online players in the UK and other regulated markets across Europe," said Jonas Delin, chief executive of Authentic Gaming.
"The partnership also marks the first time we have joined forces with a UK casino group, and forms part of our plans to grow our presence in regulated markets across Europe and further afield."
Damian Aspinall, chairman of the Aspers Group, commented: "This is exciting for a number of reasons, including adding the UK’s largest casino to the Authentic Gaming network but also because we see live streaming as a key strategy for our own digital gaming product at aspers.com.
"It will immediately strengthen the product offering to our customers at aspers.com and allow our retail players to carry on enjoying the true Aspers experience even when they are not at the casino. It will also drive awareness of our brand and stunning casino property among players in the UK and right across Europe."
Shares in LeoVegas AB (STO:LEO) were trading up 1.05 per cent at SEK62.60 per share in Stockholm early Tuesday morning.