This week sees PokerStars preview a new virtual reality offering, as well as launches for GVC-owned CR Games, Ainsworth Game Technology, Blueprint Gaming and Caleta Gaming, and a host of integrations for a number of suppliers.

CR Games

London-listed operator GVC has boosted its online casino product offering with the integration of titles developed by CR Games, the in-house studio of Ladbrokes Coral, which was acquired by GVC earlier this year.

A catalogue of over 20 games, developed exclusively by the Manchester-based studio, will be rolled out across GVC’s brands including bwin, PartyCasino and Sportingbet.

Beginning this month in dotcom markets, five titles will be rolled out including CR’s flagship five-reel, ten-line slot Big Banker. Customers in regulated markets such as Italy, Denmark and New Jersey will be able to play the new games later in the year.

“This is an important milestone in the integration of GVC and Ladbrokes Coral and demonstrates the benefits to customers of bringing the businesses together,” said GVC chief product officer Liron Snir. “At GVC, content is king and we believe building a unique gaming offer, which marries exclusive in-house developed games with the very best titles from third-parties, is a win-win for our players.”

PokerStars

Online poker giant PokerStars is previewing a virtual reality version of its online poker software, in expectation of a commercial release in the future.

PokerStars VR is a free-to-play, immersive social poker game, which will give players the chance to play poker in visually stunning game environments, handle chips and cards just as in the real world, as well as study opponents, pick up tells, and chat in real-time.

Initially offering the No-Limit Hold’em version of poker, the multiplayer game is currently in a closed beta with around one hundred invitees playing and testing the game using Oculus Rift, HTC Vive and Steam.

The game has been developed with Lucky VR, and features intuitive controls for easy gameplay, voice command controls, integrated Twitch broadcasting, video streaming and social media integration on Oculus Rift for those who wish to play and stream.

It features five exotic virtual reality settings for players to experience: Macau 2050, The Macau Suite, The Showdown Saloon, Monte-Carlo Yacht, and The Void.

“PokerStars VR is a chance for us to take this amazing technology and bring something totally unique to poker players,” said Severin Rasset, director of poker innovation and operations at PokerStars. “Poker is about interaction. It’s been bringing people together for well over a century. We’re really excited to invest in the next generation of the game and to give players the opportunity to meet in a brand new virtual reality dimension.”

Big Time Gaming

Online slot specialist Big Time Gaming has agreed a deal to license its MegaWays mechanic to UK-based games developer Storm Gaming.

Storm will be combining the mechanic with some of its brand licenses, which include I’m A Celebrity Get Me Out of Here, The Chase and Tipping Point.

The partnership will allow Storm to design and develop its own land-based and online games using MegaWays, which debuted in Big Time Gaming’s Dragon Born title more than three years ago.

MegaWays is a random reel modifier system that allows any given spin to produce a different number of symbols across the reels, so players can experience a totally different game with every spin.

“We’re looking forward to seeing how Storm use the MegaWays mechanic,” said Big Time Gaming CEO Nik Robinson. “Storm has some highly entertaining IP licenses that will work seamlessly with MegaWays™.”

Storm Gaming’s Steve Murray added: “The MegaWays concept is remarkable; it provides for and delivers exciting game play on a whole new level. We shall be using MegaWays on new Storm concepts and licensed IP with a number of launches set for the coming months.”

Blueprint Gaming

Blueprint Gaming is another licensee of Big Time Gaming’s MegaWays mechanic, with the UK-based game studio revamping its popular title Genie Jackpots with the addition of MegaWays.

Set against the backdrop of an Arabian night, Genie Jackpot MegaWays features four magical power spins and four randomly awarded reel multipliers. A modified version of the MegaWays mechanic, which sees15,625 ways to win, is designed to give players an even greater chance of capturing big prizes.

The game also includes the Genie Bonus Wish VIP access, allowing users guaranteed entry into the MegaWays bonus round. The latest instalment of Genie Jackpots will go live across more than 20 of Blueprint’s operator partners, the supplier’s largest network release to date.

“We’re very excited to unveil the latest incarnation of the Genie Jackpots series, which is set to take players on the magic carpet ride of their lives,” said Blueprint Gaming director of marketing and relationships Jo Purvis. “Integrating the innovative MegaWays mechanic into one of our most popular slots is sure to provide everything our players have ever wished for and more. We’re excited to see the game go live with a record number of operator partners from its launch.”

Ainsworth Game Technology

Australian gaming supplier Ainsworth Game Technology has launched its online content for the first time in the regulated Mexican iGaming market.

The supplier’s games have gone live with Logrand Entertainment Group’s Strendus.com.mx, including popular titles Mustang Money, Players Paradise and Big Hit Bonanza.

"We are taking action to empower our site - Strendus.com.mx - with brands that generate high levels of engagement and big wins for our customers,” said Logrand Entertainment Group chief operating officer for online Lenin Castillo. “Strendus is an online gaming platform that allows users to enjoy their emotions and, above all, their security. We are confident that our online players will enjoy the kind of games offered by Ainsworth.”

Ainsworth general manager of online and social casino Jason Lim commented: “I am thrilled that Ainsworth has the chance to partner with a world-class online operator like the Logrand Entertainment Group.

“The opportunity to introduce our unique brand of games to online players for the first time in Mexico, greatly expands our reach and truly enables us to showcase our wide array of successful slot content.”

Ainsworth president of Latin America Miguel Cuadros added: "We believe that online gaming provides the perfect platform to exhibit the diverse Ainsworth product line.”

Oryx Gaming

iGaming platform provider Oryx Gaming has secured an agreement to provide its content to leading betting and gaming operator GVC.

Oryx Gaming will launch a selection of its top-performing slot and casino games on GVC brands including bwin, PartyCasino, Sportingbet, Betboo and Foxy Casino, with a range of content also provided by third-party studios via the supplier’s RGS platform.

“GVC is one of the biggest and most prestigious gaming groups around and our partnership gives us the perfect way to launch our games across several massive brands,” said Oryx Gaming CEO Matevz Mazij. “We cannot wait to get started and for our commercial relationship to start yielding positive results.”

GVC chief product officer Liron Snir said: “We are delighted to partner with ORYX and be able to add their portfolio of top class casino games to our line-up. This is another step in providing our customers with the best and broadest casino offer in the market.”

Pragmatic Play

Malta-based slots and live casino provider Pragmatic Play has integrated its portfolio of games with operator Casumo.

The agreement will see the operator launch Pragmatic’s latest releases Da Vinci’s Treasure and Peking Luck, as well as popular titles Wolf Gold and Great Rhino.

“We are thrilled to be live with a top tier operator like Casumo, as the deal marks another significant milestone in the development of our business,” said Pragmatic Play chief commercial officer Melissa Summerfield. “Pragmatic Play’s content offers a uniquely engaging and premium gaming experience and we are certain that the games will be enjoyed by their customers.”

Casumo project manager Andreas Vickman added: “Having the opportunity to include Pragmatic Play’s collection of games in our portfolio is a very exciting prospect for us. We are sure that Casumo players will welcome the addition of Pragmatic Play.”

Caleta Gaming

Casino games provider Caleta Gaming has significantly expanded its portfolio with the release of 38 new titles for online casino operators.

The launch includes 21 new slot games including Magic Forest, China Charms, Torch of Fire and Fruit Salad, as well as a number of video bingo titles such as Bingolicious, Bingo Bruxaria and Shamrock Ball Bingo.

“Caleta is often seen as a small game studio punching above its weight, but this release of content is further proof that the agile and focussed nature of the business is one of our biggest advantages when it comes to launching cutting-edge games quickly,” said Caleta Gaming CEO David Marcus.

“This is another exciting step for us as we continue to expand our portfolio with the aim of giving our customers the most innovative and engaging games around. It’s our mission to provide our customers with a wide range of premium quality content in order to ensure their players have a fantastic experience.”

Caleta Gaming chief operating officer Fabiola Jaeger said: “All games have been built in house through Caleta’s GP5 (HTML5 gaming platform) and are in full HD and available to play across all devices, both online and mobile.

“Working with our proven math models, GP5 is able to output a wide range of game types including Keno, Lotto, Blackjack and more to come.”

Kiron Interactive

Virtual games specialist Kiron Interactive will supply its full portfolio of products to Asian-facing betting and gaming operator 138.com.

The UK and Isle of Man-licensed operator will benefit from Kiron’s fully hosted and managed turnkey virtual sports betting solution, featuring games on football, horse racing and greyhound racing.

“138.com boasts a wealth of experience in Asia and that’s sure to prove important now they are live with their new platform in the UK and other markets,” said Kiron Interactive CEO Steven Spartinos. “We are delighted to be working with them.

“Our RGS offers a wide range of sports such as football, various forms of racing and even winter sports, all of which are sure to prove popular with players across a wide range of markets.”

138.com head of product Darren Howland added: “Kiron not only offers some of the most realistic virtual sports content on the market, but also a considerable number of betting options to sit alongside its offerings.

“138.com is excited about the addition of Kiron’s Virtual content to our platform and we believe that the variety and realism that it brings, will appeal greatly to our players.”

Virtus Sports

Virtual sports platform provider VSoftCo has entered into a reciprocal multi-year agreement with Malta-based virtual sports specialist Virtus Sports.

VsoftCo will integrate Virtus’ complete portfolio of virtual games onto its platform, including all ten of Virtus’ racing products covering horse racing, dog racing, and motor sports.

The partnership will also see VSoftCo integrate its recently revamped football product, FL2019, onto the Virtus platform.

“This partnership is very exciting for VSoftCo and one that we have been working on for some time,” said VSoftCo chief commercial officer Simon Westbury. “We are delighted that Virtus has chosen us to partner with them in the distribution of their virtual games content.

“We cannot think of a better partner to expand our business with and I am confident that our customers will be very excited to deploy Virtus Games market leading content.”

Virtus managing director Andrea Brecevich said: “We are excited to bring our new and innovative set of virtual sports games to market with VsoftCo. The partnership gives us a critical mass of virtual games content that will only grow with time. We hope to disrupt the virtual sports market with new and modern product.”

Betsoft Gaming

Casino games developer Betsoft Gaming has signed a content distribution deal with Curaçao-licensed operator Jumba Bet.

The agreement includes Betsoft’s portfolio of Slots3 series of games, and upcoming releases such as Max Quest: Wrath of Ra.

“Jumba Bet has built its name on brand identity and trust, and this combination has seen them become one of the fastest-growing casinos in the market,” said Betsoft marketing director Annamaria Anastasi. “We are thrilled to be able to help Jumba Bet sustain that pace of growth, providing its players with an uncompromising experience across a broad range of different games.”

Jumba Bet’s Patrick Duncan commented: “We are one of the fastest-growing casino brands, and this is in part due to our ability to offer the best and most innovative games anywhere, at any time.

“In this sense, Betsoft’s suite of HTML5 content is a perfect fit for the kind of experience we want to present to our players: only the best, whatever their device. This partnership will provide us with access to a rich library of exciting, modern games, making it a match made for success.”

Related