London-listed betting and gaming operator GVC has expanded its online casino offering with new content deals with New York-based supplier High 5 Games (H5G) and Barcelona-based supplier MGA.

H5G's new long-term agreement with GVC will allow the supplier to reach new markets through GVC's leading brands, including bwin and Sportingbet, using the Gameiom platform. This includes titles such as Golden Gladiator, All That Cash and The Legacy of Cleopatra's Palace.

"We're proud to expand our partnership with a dynamic global online betting operator like GVC, our aim will be to help them gain market share in established European markets and new territories like the US," said High 5 Games founder and CEO Anthony Singer.

GVC chief product officer Liron Snir added: "We are pleased to be able to offer H5G's exciting content to more of our customers across Europe, further enhancing the breadth and quality of our casino offer."

GVC has also agreed to expand bwin’s offering with new content from Spanish games supplier MGA, including video bingo titles such as Mariachis and Zeus, as well as slot games El Cartel, Vikingos Gold, Mina de Oro, Lucky Dragon and Wild Africa.

“We’re delighted to add MGA content to the GVC Group’s games library. It is an excellent addition to our portfolio, especially for our clients in Spain and Latin America,” said GVC head of content and commercial management Andy Whitworth.

José Antonio Giacomelli, director of MGA’s division of new technologies added: “Perfection and innovation are our calling card. With each game, we continue to implement new developments and improvements in all our product line, in both mobile and desktop versions.”

Shares in GVC Holdings plc (LSE:GVC) were trading down 4.32 per cent at 897.00 pence per share in London Tuesday morning.

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