Sports betting provider SBTech has launched a bespoke Yourbet Betbuilder product to coincide with the start of the new NBA basketball season.

SBTech’s Yourbet feature enables customers to fully personalise their sporting experience by building their own bets using real-time odds calculations based on their selections. It follows the successful launch of a similar product for football.

“I’m delighted Yourbet is live and available on basketball for both pre-match and live betting,” said SBTech head of product innovation Greg Karaolis. “We are the only B2B platform provider with our own proprietary technology powering the service for our partners.

“With no operator having a ‘Betbuilder’ type product for basketball in either Europe or the US, SBTech operators now have a real opportunity to stand out in their markets. Coupled with the player props SBTech offers on points, assists and rebounds, the SBTech basketball product is market-leading on both sides of the Atlantic.”

Yourbet is the latest in a series of innovative features released by SBTech this year. These include live bet recommendation engine Action Betting, Cash Out feature Add2Bet, pre-match and live player props, and Pulse Bet, an in-play product that offers progressively rising payouts on live selections.




GIQ Magazine Digital Edition