Oslo-listed Gaming Innovation Group (GiG) has signed its first agreement with an external games aggregator following a tie-up with Malta-based supplier Join Games.
Join Games will act as a reseller og GiG Games’ full portfolio of titles, initially in the Italian and Latin American markets, with the first game set to launch on its platform during the first quarter of next year.
Join Games’ clients include the likes of Microgame, Scommesseitalia and Pixelo in Italy, as well as Wplay and Mijugada in Colombia.
“We are very happy to announce our first signing with an external partner at such an early stage with GiG Games,” said GiG Games managing director Mathias Larsson. “This clearly shows the strength of GiG Games as a part of the GiG ecosystem.
“GiG Games' sales strategy is to work with aggregators (resellers) in markets where GiG does not have a direct presence. Join Games is the perfect partner for us in Italy and Latin America due to their close connections with operators."
Join Games chief executive Magnus Kolaas commented: "Join Games is proud to be the first external partner for GiG Games. It clearly shows our strategy to work in close partnership with all our operators is the right way to go."
Join Games Malta managing director Luigi Spina added: "We're very excited to add GiG Games to our portfolio of games. There are not many game providers in the market which have the ability to enter the regulated markets both in Italy and in Colombia at the same time. From trying their games which are in development, I'm certain local players will love their games.”
Shares in Gaming Innovation Group Inc (OSL:GIG) were trading down 2.22 per cent at NOK3.30 per share in Oslo Monday morning.