Live dealer casino specialist Ezugi has partnered marketing platform provider BlueRibbon to launch bespoke jackpot promotions to operators using its live casino tables.

Ezugi will use the BlueRibbon platform as a marketing layer on top of all its live dealer tables, allowing it to offer its operator partners unique solutions and promotions. This includes personalised private rooms with jackpot features on top of table games, dedicated jackpot tables with tailored jackpots for each player segment, and network promotions using jackpots.

BlueRibbon recently agreed a deal with insurance provider RISQ to offer jackpots that are insured for up to £25m.

“We are delighted to have partnered with such a great company as Ezugi, which is a leader in the thriving live casino sector and where huge opportunities for growth remain,” said BlueRibbon co-founder and CEO Amir Askarov. “We look forward to working closely with Ezugi’s professional and dedicated teams to offer the first ever marketing solution on top of the live casino floor. Jackpots provide huge added value, and it is a major breakthrough to be able to offer them for live casino.”

Ezugi chief executive Kfir Kugler added: “We are excited to be working with BlueRibbon as the newest and most innovative marketing enhancement to our platform.

“Given that live dealer is now standard in almost every online casino, operators are always recommended to take a multi-supplier approach. By utilizing BlueRibbion’s unique jackpot mechanism on top of the Ezugi games network, operators have a unique way of retaining their players.

“In such a competitive market, a branded customisable jackpot, covering a dedicated private table section, will play an important role in helping operators to differentiate from their rivals while also providing almost endless marketing opportunities,” he said.

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