Online instant win games provider IWG has signed a deal to integrate its portfolio of games with Playtech’s bingo platform.
The distribution deal significantly expands IWG’s global reach, with games including the popular Cash Buster series made available across the Playtech Bingo Network.
“Our commercial business continues to go from strength to strength and partnering with one of the leading platform providers in Playtech is a very important deal for us,” said IWG chief executive Rhydian Fisher. “Playtech has a wide network of operators and opens the door for us to expand our international presence while also greatly improving their instant win portfolio with our award-winning content.”
“We are thrilled about this partnership, as it exemplifies Playtech’s mission with this new platform – to drive innovation in the gaming industry and provide unparalleled access and capabilities to users. We look forward to sharing IWG’s hugely popular catalogue with our partners.”
Shares in Playtech plc (LSE:PTEC) were trading at 437.80 pence per share in London Wednesday morning.