Inspired Entertainment has launched its virtual horse racing product ‘The Virtual Grand National’ in retail venues for the first time in the United Kingdom and Ireland.

The Virtual Grand National has been deployed across Paddy Power’s retail estate of more than 620 venues, giving players the opportunity to watch and bet on one of the world’s most famous steeplechases, presented in the latest cutting-edge graphics and animations.

Developed as an official licensed product with The Jockey Club featuring a full recreation of the iconic Aintree racecourse, The Virtual Grand National is displayed on Paddy Power TV alongside real live racing, with new events approximately 10 times a day.

“Paddy Power is a great partner and a long-time valued customer,” said Steve Rogers, chief commercial officer of Virtual Sports at Inspired. “We are very proud of the final product and hope that Paddy Power customers will enjoy being able to experience the excitement of the Grand National all year round.”

Shares in Inspired Entertainment Inc. (NSQ:INSE) closed in New York Friday down 3.64 per cent at $5.03 per share, while shares in Paddy Power Betfair plc. (LSE:PPB) were trading down 0.38 per cent at 6,580.00 pence per share in London Monday morning.