Casino games provider Yggdrasil has signed up two more independent studios to its Yggdrasil Game Server (YGS) Masters programme.

Hong Kong-based AvatarUX Studios and UK-based 4ThePlayer.com will collaborate with Yggdrasil to develop and deliver unique content.

AvatarUX is a real-money and social games studio that specialises in portrait-first Asian-themed casino games for the European market. Backed by iGaming investor Carl Wahlin, the studio’s first game will be titled Kingpin.

“We are hugely excited to be partnering exclusively with AvatarUX,” said Yggdrasil head of partnerships Stuart McCarthy. “What we have seen so far has been stunning so we can’t wait to release a series of collaborative new titles onto the market. 

“YGS Masters is about forging partnerships with the world’s premier independent studios that fit in with local criteria across a multitude of markets. This then brings new, high-quality and highly original gaming experiences to our customers.”

AvatarUX managing director Carson Wan commented: “We are thrilled to be working with Yggdrasil. The YGS Masters programme is rapidly growing to become a leading venture allowing independent studios to blossom, and we eagerly look forward to being part of it.”

Founded by former Playtech casino content director Andrew Porter and Ash Gaming founder Chris Ash, mobile-first games studio 4ThePlayer.com has also joined the YGS Masters portfolio

“We are delighted to partner with Yggdrasil, a company whose approach to high-quality innovative content very much compliments our own,” said CEO Porter. “Their platform tools are some of the most advanced and most utilised by operators. We look forward to innovating together to deliver the best player experiences and operator promotions.”

McCarthy added: “By having 4ThePlayer.com join the YGS Masters Programme we can offer our partners exclusive and unique content from one of the leading independent game studios.

“The industry experience that the 4ThePlayer management team has is invaluable and, with a focus on quality over quantity, we are confident the games they create will be highly appreciated by operators and players alike.”

Yggdrasil now has partnerships with five leading independent studios including Rabcat, Northern Lights, and Fantasma Games.

The company said that it is looking to significantly grow its YGS Masters initiative in 2019 to become a global content publisher, identifying and partnering with the world’s leading studios.

“We will continue to do what we do best and develop high-quality content, however there is a huge appetite globally for large volumes of curated, localised content,” said Yggdrasil CEO Fredrik Elmqvist. “As a result, we will substantially increase our output by partnering with more independent studios, creating a collaborative publishing model and curating a much larger, global content roadmap.

“We will not only curate a large quantity of games, but also ensure they are high quality products that can be distributed to any number of local, regulated markets.”

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