Endemol Shine Group’s B2B games platform Playzido has signed a new deal to distribute its games to Stockholm-listed operator LeoVegas.
Playzido will provide LeoVegas’ twelve UK-facing brands, including Bet UK, Pink Casino and 21.co.uk, with popular titles such as Endemol Shine's Deal or No Deal and Oliver Twist.
“It’s fantastic to get our games live across the LeoVegas Gaming Group’s sites,” said Playzido managing director Stuart Banks. “With our Deal or No Deal suite of games, we have a brand that has enjoyed sustained success in the gaming market for over a decade and we’re confident that they will perform well on their different brands alongside our broader portfolio.”
All games delivered via the Playzido platform will benefit from the supplier’s marketing features, including the Free Spins Factory functionality.
“It’s really exciting for us to be able to offer the Playzido games to our customers," said LeoVegas communications director Irena Busic. "We’re always on the lookout for the best games in the market and it’s clear that Playzido games should take a deserved place in our game mix.
"The quantity and quality of games in their future roadmap definitely makes them one-to-watch.”