William Hill-owned gaming brand Mr Green has launched a new personalized jackpot for its Club Royale VIP members in Sweden.

Developed in collaboration with Malta-based BlueRibbon Software, Personal Jackpot offers individual jackpots to VIP players in Sweden, with each player guaranteed a win.

Mr Green head of gaming Jacqui Gatt said that the fully bespoke jackpot adds an additional layer of excitement and anticipation during gameplay.

“We look forward to continue development of this exciting new product together with the team at BlueRibbon by expanding our offering across all player segments and introducing more innovative functionalities over the coming months.”

BlueRibbon co-founder and CEO Amir Askarov said: “We are excited to have partnered with Mr Green, an innovative and market-leading online casino brand.

“They, like us, believe that bespoke segmented and achievable jackpots can deliver tremendous added value to players and Personal Jackpot certainly delivers in this regard. In a sector where competition is so fierce, and player demand so high, jackpots can ensure Mr Green will stand out.”

Shares in William Hill plc (LSE:WMH) were trading down 1.61 per cent at 165.45 pence per share in London Monday morning.